Ice Cream Truck / Identity

ICE CREAM TRUCK
Located in the heart of San Francisco, Ice Cream Truck is a full-spectrum creative agency creating unique stories and experiences to expand your horizons and express your vision.
They are focused on movies, experiences and digital creative development.
• Film production
• Effects and animation
• Virtual experiences
• Digital Creative Development

IDEA
By mixing two fonts we can achieve an innovative and visually powerful effect.
In this way, the resulted contrast allows the brand to reflects its seriousness and creativity at the same time, so that different types of clients such as directors, creatives, photographers and designers can feel identified and comfortable with the brand.