Patapam!
Branding, NamingPatapam!
Patapam! Tapas&Friends
Naming | Brand Identity
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Patapam is a tapas Bar-Restaurant located in Barcelona.
In Spain, dinner is usually served between 9 and 11 p.m. (sometimes as late as midnight), leaving significant time between work and dinner. Therefore, Spaniards often go “bar hopping” (Spanish: Ir de tapas) and eat tapas in the time between finishing work and having dinner. Since lunch is usually served between 1 and 4 p.m., another common time for tapas is weekend days around noon as a means of socializing before proper lunch at home.
In origin, a tapa was a free portion of food, generally small, served with any drink ordered. In Spain, tapas are traditional in Andalusia, Murcia, León, Extremadura and Ciudad Real.
Naming
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Patapam!
Expression in Catalan that evokes the success of a blow, of an action.
Patapam It’s like saying Bang! Wham! or Wallop!
Within the word Patapam, we find the word “tapa“.
Brand Identity
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The brand is designed with the intention to emphasize the word “TAPA” playing with the color orange, since it is the color of the “Salsa Brava” (This hot, Spanish sauce is used for the famous patatas bravas, but it also goes great with meat, cold cut, and vegetables of all kinds). The typography Noe Display Bold, has the round shape and ends with cuts, as it relates to the sound of the word PATAPAM!
