Centenary poster / UEV 100 years of history

Advertising, Branding, Image, Poster, Print

Centenary poster / UEV 100 years of history

Centenary poster / Unió Esportiva Vic’s 100 years of history 
The commission was to do a poster about the centenary anniversary of Unió Esportiva de Vic, but we wanted to go further, we saw the opportunity to create an identity.
People were asked to give us a word to describe what the team meant to them so we could represent these important values:
Ball movement, history, 100 years, captain’s armband, colors, force, path, power, movement, flag, supporters, team, equipment, feeling, dream, difference, ambition, effort, eternal, infinite, competition, glory, triumph, dream, values, people, pride, dedication,  capital and future.
Unió Esportiva de Vic is the conjunction of all what they mentioned but most importantly it is infinite and eternal as the ball’s spin, or as the representation of the people that were and will be part of it. The captain’s armband as a non-ending ribbon, forming a subtle 100 wants to be the representation of all this concepts.
We created a dynamic image that allows us to apply it to all kinds of formats, going from audio- visuals to the team’s equipment, always aiming the creation of an atemporal corporative identity.
Art Director & Graphic Design – Xavier Esclusa Trias
Motion Graphics – Xavier Guinot

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